World’s leading business think-tank appoints LOW Associates Brussels
Brussels, 1 February 2022
LOW has been appointed to provide marketing communications support and counsel to The Conference Board as part of its strategy to grow its membership and influence in Europe. The Conference Board is the world’s leading business-focused think tank, delivering trusted insights to its member organizations and the broader business community since its foundation in 1916.
LOW Associates Brussels was appointed following a competitive pitch and will provide strategic counsel, reputation management, as well as media relations and social media strategy and content.
Confirming LOW’s appointment, Sara Murray, Managing Director, The Conference Board International said: “We are excited to be starting this new phase of our international development. Europe is dynamic market and whilst we have a solid membership base here, we believe there is untapped demand for The Conference Board’s unique insights across some of the key corporate and social challenges facing business leaders. We want to ensure our voice is heard by many more of those key leaders.”
Sally Low, CEO of Brussels-based LOW, said “This win is recognition of the innovative approach to integrated communications that the LOW team deploys for all our clients. We are looking forward to working with The Conference Board’s talented leadership teams in Brussels and the US, as well as its impressive network of researchers and writers around the world. Our goal is to deliver creative and effective strategic communications solutions to help The Conference Board’s European growth”.
The Conference Board’s research teams provide member-only insights, practical guidance and peer-to-peer networking fora for most of the world’s leading corporate entities including a significant majority of the Fortune 500. The Conference Board provides high level counsel in areas such as sustainability, corporate philanthropy, social responsibility, education, diversity and inclusion, and sustainable capitalism.
More information on www.conference-board.org/eu