Border Focal Point Network
THE CHALLENGE
DG REGIO and the “Border Focal Point” needed help in engaging more widely with border stakeholders, and to manage and develop the communication activities of the Border Focal Point, particularly by using their webpage, as well as to promote border stakeholders’ involvement via social media and other communication activities.
DELIVERABLES
Communications Strategy
Communications Management
Event Production
THE SOLUTION
We rebranded the project the “Border Focal Point Network” to communicate that all stakeholders are a valued part of the group, and created a communications strategy based on a new concept, the ‘Beyond Borders: Breakfast Debates’.
The Beyond Borders Breakfast Debate series is a set of webinars that explore the challenges faced by Europe's cross-border regions. These sessions bring together experts and policymakers to discuss key issues such as health, education, crisis management and the latest developments in cross-border cooperation. LOW has organised 11 sessions with over 1,600 participants from 25+ countries, fostering idea exchange and practical solutions.
In 2023 LOW designed and launched the 'Youth4Cooperation Cross-Border Ambassadors' initiative, the BFPN's youth engagement programme. The initiative brings together passionate young people from across Europe to engage in policy discussions with the European Commission and expand the BFPN's reach to younger audiences, increasing awareness of cross-border solutions at the local level.
As part of the platform management, LOW writes daily articles and keeps the page up to date, therefore increasing the number of stakeholders and followers.