LOW appointed to launch ECGI's new 'Responsible Capitalism' project

LOW has been appointed to provide marketing communications support and counsel to the European Corporate Governance Institute (ECGI) for the launch of its new Responsible Capitalism work programme.   

The ECGI is an international scientific non-profit association providing a forum for debate and dialogue between academics, legislators and practitioners, focusing on major corporate governance issues and thereby promoting best practice. It draws on the finest minds in academia from all over the world to tackle some of the most important issues that confront business and governments today.  It uses the power of research to change ideas, influence practice and formulate policy to benefit all of us. 

Confirming LOW’s appointment, Elaine McPartlan, General Manager of ECGI, said: “We are excited to work with LOW, whose track record in strategic communications will be very valuable to ECGI as we launch this new work programme. ECGI performs an important function at the juncture between academia and the private and the public sectors. Effective communication is critical for supporting and strengthening this confluence of minds.” 

Sally Low, CEO of LOW, said, “We are delighted to be working with an organisation of the ECGI’s pedigree, which counts some of the world’s most pre-eminent scholars in economics, finance, law and management among its ranks. We are looking forward to bringing our innovative approach to strategic communications that can help to put the ECGI’s Responsible Capitalism work programme on the map.” 

The ECGI undertakes, commissions and disseminates leading research on corporate governance. Based upon impartial and objective research and the collective knowledge and wisdom of its members, it can advise on the formulation of corporate governance policy and development of best practice and undertake any other activity that will improve understanding and exercise of corporate governance.