LOW Associates launches ASTA project to promote plant breeding innovation in the EU

27 May 2024

LOW Associates has been selected by the American Seed Trade Association (ASTA) to help foster greater collaboration and alignment between the EU and the US on plant breeding innovation, and boost agricultural innovation & trade on both sides of the Atlantic.

“As key trading partners, and two of the world's largest three commercial seed markets, it is crucial that we continue to strengthen bilateral trade between the EU and US through alignment of standards, policies, and best practices – which supports global food security and agricultural sustainability. We are thrilled to collaborate with ASTA and contribute to making this happen,” says Sally Low, founder and CEO of LOW Associates. “It’s also a particularly exciting win for us, as it’s our very first US-based client”.