The American Seed Trade Association
The American Seed Trade Association (ASTA) wished to foster greater collaboration and alignment between the EU and the US on plant breeding innovation, and boost agricultural innovation & trade on both sides of the Atlantic.
THE CHALLENGE
Strategic communications
Event Management
DELIVERABLES
THE SOLUTION
LOW is working with ASTA to launch an education campaign around plant breeding innovation, through digital communication and events, such as infographics, videos and webinars.